Color theory in design

Color theory, along with its associated terminology, carries significant weight in all design curricula, especially from the perspective of a design scholar. Prospective designers should exhibit a comprehension of color and its associated terminology. The task of selecting colors is more intricate than initially perceived and contributes to design. To craft superior designs and utilize colors with precision, understanding the formation of colors and their mutual relationships is essential.

Color theory, in its own right, is both a scientific and artistic field, fostering entire careers as color or brand consultants. Primary colors form the basic foundations of color, embodying their most fundamental state. They are not the result of hue combinations. The three primary colors (red, blue, and yellow) are the elements of the color wheel. Hypothetically, all other colors derive from them through blending. These colors can be mixed to generate others, but they themselves are incapable of being produced by mixing other colors.

Primary colors form the basic foundations of color, embodying their most fundamental state.

The concept of color harmony entails the strategic placement of colors, intended to optimize viewer perception. Arranged colors prompt a sense of pleasure in observers, whereas disarray in design can trigger feelings of chaos and repulsion. Secondary colors are shades produced by combining two primary colors.